Meet Your Mentor
Kellin Chan - Business Strategy & Planning
Kellin has more than 20 years of Branding and Marketing experience in corporate, retail, FMCGs and media industries, Formally with Citibank N.A., Takashimaya Singapore and The MTP Publishing group where she gained her experience in the Retail and Media Industry. She has a diverse portfolio of clients ranging from Local Enterprises to Government-Linked Corporations and Multinationals, which includes FedEx, Kimberly-Clark (Kleenex, Scott & Huggies), Miele, NuSkin, ST Electronics, Housing & Development Board and Imperial Treasures.
Her expertise in Internationalization Strategy has assisted various SME companies for their regionalization & market entries into overseas markets; and MNCs for their localization in SEA markets. Since 2006, she has been Certified by various Government Agencies & Associations to carry out Consultancy Service for companies who applied for Government Assistance Schemes, recognized and supported by Enterprise Singapore and WDA.
Kellin works regularly with Business Owners, Country Directors and Management Teams to understand their challenges, objectives, while working alongside to conduct Situation Analysis, Market Assessment and Insights which are central to sustainable growth strategy, brand creation and management. As a Business Incubator, She is always in a lookout for promising business as our incubator partners.
With her experience & network in Taiwan, Kellin is the Principal Consultant for Royal Ascott Mercantile & Co in Taiwan where she advise on Branding, Marketing & Business Growth for both local & imported brands. In Malaysia, she is appointed as the Chief Strategist for IBL Education Group for their Growth Strategy & Partnership Collaboration.
Kellin was a Part-Time Lecturer at Nanyang Polytechnic for the Specialist Diploma for Strategic Brand Management in 2004. She has represented various Government Agencies and Associations (ASME, SMa, ACRA, SPC, Retail & Restaurants Association); and seminars organizers to conduct more than 30 seminars and workshops for Biz owners & Exes since 2005.
Shawn D’Cotta - Sales & Customer Service
Shawn’s diplomatic nature and versatility allows him to deal with a broad spectrum of learners. He is highly engaging, charismatic and inspires his trainees from all walks of life. Participants find his training sessions delightful, encouraging and fun as he injects a positive affectivity into the learning environment through his use of andragogy methodologies. Shawn is also a lifelong-learning advocate in every aspect of his profession, which makes him a model adult facilitator.
Shawn is an ACTA certified Trainer under the Singapore Workforce Development Agency (WDA) and a selected National Sales Trainer in the Singapore Sales Professional Association by U Associate (NTUC). He develops sales curriculums; facilitate soft skills workshops and coaches sales professionals. Over his 10-year career, Shawn honed his ability in training and development. His primary trainings include soft skills, personal development, sales mastery and “Unleashing your Hidden Potential”.
In his previous employment, Shawn has worked with Beacon Consulting, a Business Excellence Partner of SPRING Singapore and a WDA approved training organization (ATO). As a Training Consultant, he worked with Phillip Securities, Neo Group, Academies Australasia College, Samsung, Singapore Cruise Center, Robert Bosch, Mayer, B.Braun, Digi (Malaysia), StarHub, and many more. His professionalism in consultancy and high-engagement facilitation impacted the hearts of many dedicated participants during his tenure.
Ye Fuda - Digital Marketing & Communication
Ye Fuda is a highly sought after lead generation strategist, author & speaker within the SME Community. He is known for helping business owners and sales professionals in attracting flood of leads and customers using the digital advertising. Some of the brands that he has promoted includes:
Giant Online: generation of account sign ups
Miller Heiman Group: generation of leads across Asia
School Plus: generation of sales leads
He is the author of Simple Steps to Find More Customers with Google AdWords which was ranked #1 on Amazon for the Business Leadership Training category.
Fuda regularly speaks at business events and guest lectured at Curtin University, Singapore and Nanyang Technological University
Wee Boon Chong - LEadership & Motivation
Boon Chong has over 20 years of experience with both MNCs and local corporations such as BFGoodrich (now UTC Aerospace Systems), Rockwell Collins, Honeywell, SIA Engineering Company, Singtel, United Pulp and Paper, and the Republic of Singapore Air Force in various capacities from Engineering, Support, Sales, Business Development and Management.
He has a successful track record of improving business management processes in the various organizations he has worked in. Through his insights, he brings an invaluable insight to the balance of customer and business needs and has successfully transformed various business functions including sales, customer support, partnership management to a high level of efficiency and effectiveness.
On a personal basis, Boon Chong is the Chairman of the Singapore Wind Symphony (SWS), a 40 year old music organization that comprises of 150 musicians and few ensembles. Together with the committee, he has led & managed few concerts with various corporations & renowned musicians. Boon Chong plays the trombone for SWS.
Currently, Boon Chong is appointed as the Vice President of Avionics of Thales Solutions Asia, managing the Avionics civil business for Thales in the Asia Pacific Region. He holds a MBA from University of Louisville, a bachelor degree in business from University of Tasmania, as well as a technical diploma jointly awarded by Singapore Polytechnic, and the Republic of Singapore Air Force.