IBL EDUCATION
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Business Model & Brand Strategy  

Picture
Kellin Chan
OIG International (Singapore)

Managing Partner
Kellin has more than 20 years of Branding and Marketing experience in corporate, retail, FMCGs and media industries, Formally with Citibank N.A., Takashimaya Singapore and The MTP Publishing group where she gained her experience in the Retail and Media Industry. She has a diverse portfolio of clients ranging from Local Enterprises to Government-Linked Corporations and Multinationals, which includes FedEx, Kimberly-Clark (Kleenex, Scott & Huggies), Miele, NuSkin, ST Electronics, Housing & Development Board and Imperial Treasures.

Her expertise in Internationalization Strategy has assisted various SME companies for their regionalization & market entries into overseas markets; and MNCs for their localization in SEA markets. Since 2006, she has been Certified by various Government Agencies & Associations to carry out Consultancy Service for companies who applied for Government Assistance Schemes, recognized and supported by Enterprise Singapore and WDA.

Kellin works regularly with Business Owners, Country Directors and Management Teams to understand their challenges, objectives, while working alongside to conduct Situation Analysis, Market Assessment and Insights which are central to sustainable growth strategy, brand creation and management. As a Business Incubator, She is always in a lookout for promising business as our incubator partners.

With her experience & network in Taiwan, Kellin is the Principal Consultant for Royal Ascott Mercantile & Co in Taiwan where she advise on Branding, Marketing & Business Growth for both local & imported brands. In Malaysia, she is appointed as the Chief Strategist for IBL Education Group for their Growth Strategy & Partnership Collaboration.

Kellin was a Part-Time Lecturer at Nanyang Polytechnic for the Specialist Diploma for Strategic Brand Management in 2004. She has represented various Government Agencies and Associations (ASME, SMa, ACRA, SPC, Retail & Restaurants Association); and seminars organizers to conduct more than 30 seminars and workshops for Biz owners & Exes since 2005.

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  • IBL
    • Belief
    • Our Campus
    • Careers >
      • IBL Thinking & Behavioural
  • Admissions
    • Application Requirements
    • What are we looking for
    • Financial Aid
    • Stellar Scholarship Programme
    • Learner Profile
    • Learner Activities
    • Handbook
    • Apply for Early Learners
    • Apply for Youth & Young Learners
  • Youth
    • Our Programme
  • Young Learners (6-12Yo)
    • Reception Class
  • Early Learners (4-6Yo)
    • Nursery (3-4yrs)
    • Preparatory (5-6yrs)
    • Getting Start & Enrolment
  • Co-learning Space
    • SOAAM >
      • Paper Craft
      • Brick Art
    • Aquatic Centre
    • Worldclass >
      • Worldclass Membership
      • Worldclass Prelude - Building the New Malaysia Dream
      • Article >
        • 3 Challenges of Being an Entrepreneur
        • 3个成为企业家的挑战
        • 世界各国最有价值的企业品牌地图 2018
    • Enrichment
    • Event History >
      • 2017 Year of the Rooster Carnival
      • 1st IBL World School Student Excursion
      • Halloween on the High Seas
      • My 1st Camp
      • Re: IBL Family Fiesta
      • IBL Kids Fiesta
      • The Future of Us Conference
      • Achiever Camp
      • Young Forever 2018
  • 2019 Calendar
  • IBL STC ACADEMY
  • Apparel
    • Elementary ( Female )
    • Inter High ( Male )
    • Inter High ( Female )