Kellin has more than 20 years of Branding and Marketing experience in corporate, retail, FMCGs and media industries, Formally with Citibank N.A., Takashimaya Singapore and The MTP Publishing group where she gained her experience in the Retail and Media Industry. She has a diverse portfolio of clients ranging from Local Enterprises to Government-Linked Corporations and Multinationals, which includes FedEx, Kimberly-Clark (Kleenex, Scott & Huggies), Miele, NuSkin, ST Electronics, Housing & Development Board and Imperial Treasures.
Her expertise in Internationalization Strategy has assisted various SME companies for their regionalization & market entries into overseas markets; and MNCs for their localization in SEA markets. Since 2006, she has been Certified by various Government Agencies & Associations to carry out Consultancy Service for companies who applied for Government Assistance Schemes, recognized and supported by Enterprise Singapore and WDA.
Kellin works regularly with Business Owners, Country Directors and Management Teams to understand their challenges, objectives, while working alongside to conduct Situation Analysis, Market Assessment and Insights which are central to sustainable growth strategy, brand creation and management. As a Business Incubator, She is always in a lookout for promising business as our incubator partners.
With her experience & network in Taiwan, Kellin is the Principal Consultant for Royal Ascott Mercantile & Co in Taiwan where she advise on Branding, Marketing & Business Growth for both local & imported brands. In Malaysia, she is appointed as the Chief Strategist for IBL Education Group for their Growth Strategy & Partnership Collaboration.
Kellin was a Part-Time Lecturer at Nanyang Polytechnic for the Specialist Diploma for Strategic Brand Management in 2004. She has represented various Government Agencies and Associations (ASME, SMa, ACRA, SPC, Retail & Restaurants Association); and seminars organizers to conduct more than 30 seminars and workshops for Biz owners & Exes since 2005.